About Ieva

Retention strategy with roots in real growth.

I’m Ieva Stuikyte, a retention marketing leader and Klaviyo expert helping ecommerce brands turn first purchases into lasting relationships.

Across in-house leadership, agency consultancy, and independent advisory work, I’ve built retention functions from the ground up, guided more than 25 ecommerce brands, and developed teams and lifecycle programmes designed to create measurable, sustainable value.

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6+years of hands-on Klaviyo experience

25+ecommerce brands advised and managed

0→5specialists grown into a consultancy team in one year

How I work

Strategy that connects the whole customer journey.

Retention is not a collection of disconnected emails. It is the relationship a brand builds across onboarding, campaigns, loyalty, subscriptions, referrals, and win-back.

I combine commercial thinking with hands-on execution: auditing accounts, finding the opportunities in customer data, shaping the roadmap, and building the systems that carry it forward.

My work spans fashion, beauty, wellness, lifestyle, and personal care, always with the same aim: make every customer interaction more relevant, useful, and valuable.

Experience

Built from the inside out.

A career shaped by building teams, lifecycle programmes, and retention capabilities from their earliest stage.

2021 – Present

Freelance Klaviyo & Retention Marketing Consultant
Eve’s Growth

Helping ecommerce brands grow retention, customer loyalty, and revenue through Klaviyo and lifecycle marketing.

Audits, strategy, account management, lifecycle flows, campaigns, segmentation, and deliverability.
Retention roadmaps grounded in customer behaviour and commercial priorities.
Clients include AllMatters, ÉTICOS, Marie-Stella-Maris, SUPS, Feelou, Eurovaistinė, Elitepauper, ODEA, and Our Pocket Hero.

Oct 2023 – Apr 2025

Head of Klaviyo Consultancy
Ask Phill

Established and scaled the agency’s Klaviyo consultancy offering from the ground up.

Grew the consultancy team from zero to five specialists within 12 months.
Managed retention strategy and client relationships for more than 25 ecommerce brands.
Led workshops, audits, and lifecycle roadmaps covering onboarding, loyalty, subscriptions, retention, and win-back.
Contributed to Ask Phill reaching Platinum Master Klaviyo Partner status.

Nov 2019 – Sep 2023

Head of Marketing
nuud

Joined as nuud’s first full-time employee and marketing hire, helping scale the business into a globally recognised DTC personal care brand.

Built the retention marketing and customer lifecycle programme from the ground up.
Developed lifecycle email, newsletters, referral initiatives, loyalty mechanics, and engagement campaigns.
Implemented advanced segmentation, automation, and customer journey optimisation.
Worked directly with founders to improve retention, loyalty, and lifetime value.

Core expertise

From insight to implementation.

Klaviyo strategy & management
Retention & lifecycle marketing
Email, SMS & customer journeys
Segmentation & automation
Deliverability & optimisation
Loyalty, referral & subscriptions
Copywriting & email design
Client leadership & team development

Education & credentials

Brunel University LondonBusiness Management & Marketing

KlaviyoProduct & Deliverability Certifications

Growth TribeGrowth Strategies

Google Squared OnlineDigital Marketing & Leadership

Let’s talk

Ready to grow what you already have?

Get in touch to start the conversation.

hello@evesgrowth.com